Raleigh / Selma
Selma has 6,817 residents (give or take 27) (ACS 2020-2024 5-year, table B01003, https://data.census.gov/table/ACSDT5Y2024.B01003?g=160XX00US3760320, checked 2026-10-19), about 1,261 people per square mile.
Selma is about 28 miles from the Census center point for Raleigh in a straight line and covers 5.408 square miles of land (Census 2024 Gazetteer internal points and land area, https://www2.census.gov/geo/docs/maps-data/data/gazetteer/2024_Gazetteer/, checked 2026-10-19).
Of the 3,040 occupied homes in Selma, 13% heat with natural gas, 3% with heating oil, 77% with electricity and 7% with propane (ACS 2020-2024 5-year, table B25040, https://data.census.gov/table/ACSDT5Y2024.B25040?g=160XX00US3760320, checked 2026-10-19).
Electricity already heats 77% of Selma homes, ahead of gas at 13%, and a home on electric baseboard sees the biggest bill change from a heat pump because it replaces resistance heat one for one.
Selma has 3 points more oil heat than Johnston County as a whole, where 0% of homes burn oil, and 1 points less electric heat than the county's 78% (ACS 2020-2024 5-year, table B25040, https://data.census.gov/table/ACSDT5Y2024.B25040?g=050XX00US37101, checked 2026-10-19).
Selma has 3,368 housing units, 10% built before 1940 and 55% before 1980, with 16% built in 2000 or later (ACS 2020-2024 5-year, table B25034, https://data.census.gov/table/ACSDT5Y2024.B25034?g=160XX00US3760320, checked 2026-10-19).
Selma has 6 points more pre-1940 homes than Johnston County as a whole (4%) and 34 points fewer homes built after 2000 than the county's 50% (ACS 2020-2024 5-year, table B25034, https://data.census.gov/table/ACSDT5Y2024.B25034?g=050XX00US37101, checked 2026-10-19). An older stock means more insulation upgrades before the heat pump goes in.
The median Selma home was built in 1974 (ACS 2020-2024 5-year, table B25035, https://data.census.gov/table/ACSDT5Y2024.B25035?g=160XX00US3760320, checked 2026-10-19) and the median home has 4.9 rooms (ACS 2020-2024 5-year, table B25018, https://data.census.gov/table/ACSDT5Y2024.B25018?g=160XX00US3760320, checked 2026-10-19).
60% of Selma homes are single-family detached, 15% are in two- to four-unit buildings and 10% are in buildings of five or more units (ACS 2020-2024 5-year, table B25024, https://data.census.gov/table/ACSDT5Y2024.B25024?g=160XX00US3760320, checked 2026-10-19).
57% of Selma homes are rented (ACS 2020-2024 5-year, table B25003, https://data.census.gov/table/ACSDT5Y2024.B25003?g=160XX00US3760320, checked 2026-10-19), so beside the 60% detached houses there is a real share of jobs where the landlord, not the resident, signs the quote.
Selma has 16 points fewer detached houses than Johnston County overall (76%) (ACS 2020-2024 5-year, table B25024, https://data.census.gov/table/ACSDT5Y2024.B25024?g=050XX00US37101, checked 2026-10-19).
57% of Selma homes are rented (ACS 2020-2024 5-year, table B25003, https://data.census.gov/table/ACSDT5Y2024.B25003?g=160XX00US3760320, checked 2026-10-19), so the market splits between resident-led jobs where the occupant picks the system and landlord-led jobs where they do not, and the rebate paperwork differs.
No electric utility is on file for Selma on this door yet, so this page does not name one; the name on the bill decides which rebate path applies.
Median household income in Selma is $41,368 (ACS 2020-2024 5-year, table B19013, https://data.census.gov/table/ACSDT5Y2024.B19013?g=160XX00US3760320, checked 2026-10-19); many state and utility heat pump rebate programs set higher incentive tiers for income-qualifying households, so the household income on the application, not the town median, decides which level applies.
Heating design temperature: 23F. Source: ENERGY STAR Design Temperature Limit Reference Guide (2019 Edition), Johnston County row, 99% heating, PDF pages 86 to 90 of 141 (Revised 11/11/2020), https://www.energystar.gov/sites/default/files/Design%20Temperature%20Limit%20Reference%20Guide%20(2019%20Ed)%20-%20ENERGY%20STAR%20Single-Family%20New%20Homes_Rev11.pdf, fetched 2026-10-19, 99%.
That 23F figure is the Johnston County cold-day number a Selma heat pump is sized against, so ask the installer to show the system's heating output at 23F, not at the milder rating-label temperature.
Ask for the heat-loss calculation room by room; the median Selma home has 4.9 rooms and was built around 1974, and the count of heads and the tonnage follow the rooms and the insulation, not the square footage.
The form on this page is the follow-up for Selma. The public number is the number the contractor quotes from.
No local contractor is named on this door for Selma yet. A request from this page goes to the first licensed shop that takes the door.